On Sunday, March 20 Categories:

In order to master the art of motivation, you must understand, at least in part, in what motivation actually is. Broadly speaking, motivation is doing something, either for its own sake or for another reason. The motivation for "doing something" varies greatly depending on the person, the situation and the time: for instance, if someone is doing something for its own sake, the motivation is drawn from personal understanding or interest, however this type of motivation is prone to someone getting carried away with their own interests and not focusing on the specific task.

Another example is if the person is motivated to do something for personal gain. This type of motivation has a high level of commitment, but the person may be particularly fickle with the task at hand. If they are beaten or the object of personal gain is taken away, the motivation is drawn away with it.

Social acceptance is another type of motivation which often in place during team work. The motivation to please or do work for others is strong and this type of motivation can be one of the strongest as there are clear consequences if the task is failed. The disadvantage of this type of motivation is that the person may focus too much on the actual appearance of the task, and not the quality of the task itself. This may then mean that the person has not learnt or benefited from the task themselves and cannot gain long term value.

The final type of motivation is 'instrumental' - motivation to do something for a tangible reward or to avoid terrible consequences. This is often the strongest form of motivation and can even develop into a long term motivation or commitment. The person may find that slightly different rewards are just as acceptable and will perform for different consequences, however they fall where there is high anxiety involved and may crack under pressure.

For any type of motivation to be successful, the environment in which the task is taking place needs to be free from 'de-motivators' such as unclean surroundings, other people, maybe part of the team, that are causing lack of motivation or the explanation of work given. The person must have a clear understanding of what is required before they can be fully motivated to do the job, and do the job well.

Enhancing motivation is also a key strategy if rewards or consequences are not enough. Music, for example, may enhance many people to do work faster, better or help relieve stress to complete work to a deadline.

Finding these key motivational types and strategies is important for any business, and do not forget to include yourself in your analogy. Motivational speakers can help identify such types and strategies. Speakers such as Ken Livingstone can help give you a perspective on your business and how to deal with motivation in an effective way.

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Sarah Norris - Online Marketing Director


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